About Werk it Moms

For moms and the brands that love them

What is Werk it Moms all about?

Werk it Moms is culture savvy, mom-obsessed digital media agency with a focus on feminine health, wellness, and natural parenting. Werk it Moms has a mission to inspire, educate, and encourage mothers to collaborate with each other through the brands they love. We connect brands with mommy bloggers, social media makers, professional writers, credentialed experts, entrepreneurs, and authentic supporters who are eager to advocate on behalf of the products they care about.

Who’s behind the WERK?

Werk it Moms was founded by Nicky Dawkins, a creative, crunchy DIY mama based in Miami, Florida. She created Werk it Moms to give fellow mamapreneurs a platform to share their stories and to help them grow their businesses. She also helps mommy influencers connect with the right brands and creates work-from-home options for mothers who want to be able to generate income and spend more time with their families. Click here to learn more about Nicky.


“Becoming a mother is a life-changing experience, but it doesn’t mean your dreams have to change. I created Werk it Moms to help other ambitious moms become stay-at-home entreprenuers – Mamapreneurs!” 

– Nicky Dawkins, Founder

Our Mom Influencers

Meet the talents behind the mommy magic

Our educated and experienced influencer squad team is made up of fellow mamapreneurs with creative minds. We consistently collaborate to create the best content and marketing strategies for your brand.

Interested in becoming a Werk it Moms influencer? Send an email to nicky@hypegirls.com

Our Partner Networks

Get to know our amazing media partners

Nerissa ‘Nefeteri” Irving


Feminine Health – Wellness

Joceline Rodriguez


Parenting – Lifestyle

Monet Hambrick


Travel – Lifestyle

Kami Gocool


Cooking – Lifestyle

Darlene Lebron


Fashion – Lifestyle

Nicky Dawkins


Postpartum Care – DIY Beauty

Our Happy Customers

“Werk it Moms Mamapreneur Brunch and Learn has given us the opportunity to support and listen to powerful women from our local community. Nicky created an open space in our Capital One Cafe where mothers are encouraged to be vulnerable, share their knowledge and life experiences.”


Katherin Arroyave – Capital One

Sales Manager

"Nichole has been an absolute pleasure to work with. Her high energy and professionalism at our MommyCon events interacting with our attendees is highly appreciated and admired by our staff. I look forward to continuing a long lasting business relationship with her and the brands she represents."


Nichole Montez – Parent & Co

Events Assistant & Exhibitor Liaison

"Nicky from Werk it Moms has done an exceptional job with exposing our brand with the perfect audience. Not only has she introduced Renzo's to various events which in turn have shown tremendous conversion, she connects with other moms on a very human level to instill trust in something she believes in. Its a pleasure having her on our team!"


Lyda Zatarain – Renzo’s Vitamins

Marketing Associate

"Nicky was wonderful to work with all around. She met all deadlines was organized and wrote an authentic, great review for Kali. We would love to work with her again in the future."


Jonna Piira – Kali Boxes

Founder, CEO

"We’ve been fortunate to partner up with Nicky who has helped us with building brand awareness and spreading the word about Kabrita Goat Milk Formula. Nicky is very professional, enthusiastic and passionate about her work, plus bonus, she’s super easy to work with!"


Carla Pietri – Kabrita

Consumer Services & Marketing Manager

"Nicky was essential in helping us create a strong bariatric community for our brand. She launched our Brand Ambassador program by finding key influencers in our very niche market! She also created excellent SEO blog content, photos, and graphics for our brand."


Laura Vazquez – BariMelts

Marketing Communications Manager

We Got Skills

Werk it Moms has mad mommy skills! We have over twelve years of marketing and PR experience in the fields of entertainment, technology, and wellness. We can create a variety of unique and original content plus find the right collaborations for your brand.

  • Creative Writing

  • Event Production

  • Brand Strategy & PR

  • Graphics & Web Design

  • Influencer & Community Engagement

Why Choose Us?

Passion is what drives us, and we only work with brands that we truly love and use ourselves. We enjoy working with up and coming companies, surpassing your expectations, creating meaningful events, working with the mom community and making sh*t happen. We believe you should do it with love or not at all!

What’s werk without a little fun? We always find a way to make the happy happen, no matter the size or stress of the project. We will get the job done and give you a few laughs along the way!

We connect brands with mommy bloggers, social media makers, professional writers, credentialed experts, entrepreneurs, and authentic supporters who are eager to advocate on behalf of the products they care about.

We are always responsive to issues where our involvement is needed and appropriate. We are always willing to take intelligent risks and act quickly on behalf of your brand.

Our Featured Services

Clean, SEO-Friendly Content

We offer high-quality, custom written content with search engine optimization in mind in order to organically increase your presence on the web.

Creative Consistency

Consistency is key. We can help you create a strategy and give you all the right tools to make your content flow and keep your customer base growing.

Results Driven

The proof is in the pudding! We love to show off the process and results of our campaigns so you can understand exactly how we will help your organization meet its goals.