Home Building Awareness for Kabrita Goat’s Milk Formula

Building Awareness for Kabrita Goat’s Milk Formula

Client: Kabrita Goat’s Milk Formula

Kabrita Goat’s Milk Formula is a baby and toddler formula company based in Holland. Kabrita finally made it into the United States two years ago, making it the only goat’s milk formula brand available in the US. Kabrita decided they wanted to use small niche events to bring awareness to the benefits of goat’s milk formula, while still encouraging moms to breastfeed their babies.

Because many moms are unfamiliar with the benefits that goat’s milk has to offer, we partnered up to put together meetups for mothers who are unable to breastfeed or were looking for an alternative to cow’s milk formula. We hosted two meetups are small, intimate occasions where moms can express themselves and share their struggles with breastfeeding and motherhood in general. We also included other women’s health professionals such as doulas and lactation consultants to provide knowledge and support for the moms.

In addition, we also added Kabrita to our Mamapreneur Brunch and Learn Kid Corner, so moms could join their newsletter and take home free cans to try with their little ones. We also create Instagram feed and story posts to help promote the brand and connect with the right influencers.

Click here to learn more about Kabrita and what they have to offer!